"If all copyright-work makers were to halve the price of their work, they would need to sell more than twice as many copies. However, copyright works take time to consume and consumers have a limited amount of time available. Can they consume more than twice as much content? We are already spending a considerable portion of our time in front of a screen or with headphones on".Readers' comments are, of course, welcome. One wonders how many categories of copyright-protected work would not respond to this treatment.
Further details of How to Fix Copyight can be found on the OUP website here.